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Because they will grow up to become the primary caretakers of farm animals, according to this head of a century-plus year old Sumner hog farm. You never how their actions might touch not only the lives of the animals in their care, but also the life of someone thousands of miles away.

Watch this beautifully produced segment on one of the most grueling times of the Nebraska cattle ranchers life-- winter calving time.

Just slightly north, this issue, to Crooks, S.D., where we hear "The Real Farm Girl" Laura Nielson explain why October's Food Day gets a lot of things wrong about the nature of today's farm and food system.


Do you  have a question you'd like to hear Laura answer for your customers? Let us know. 

Feeding starts at 6 a.m., sun, ice, or snow

Take a tour of life on a western Nebraska cattle feeding operation in this authentic amateur video from Whitney's Thompson Ranch. "These animals are not our pets; they are our business," says Shelly Thompson, and those animals require care 365 days a year. "People in agriculture don't get a day off when they've got cattle, livestock, hogs, sheep, chickens," says Thorpe Thompson. "Chores have to be done; animals have to be fed, everyday." Who says Nebraska's farmers and Nebraska's grocers don't lead similar lives?

This Firth dairy lives the farm day in and day out

Prairieland Dairy's Dan Rice says, “We don’t really separate dairying from family.” As owner and manager, the multi-generational dairy farmer understands the commitment it takes to be successful at it. “It’s a 24/7 job. If our life is interrupted by the dairy, that’s just the way it is. The cows’ needs come first.” 


In patnership with the Nebraska Grocery Industry Association

The Nebraska Grocery Industry Association was formed in 1903 by a group of Omaha grocery store owners, wholesalers and vendors to allow them to promote independent food merchants and members of the food industry, and to promote education and cooperation among its membership. NGIA continues to represent grocery store owners and operators, along with wholesalers and vendors located throughout Nebraska, by promoting their success through proactive government relations, innovative solutions and quality services. NGIA offers efficient and economical programs. NGIA also lobbies on both a state and national level, ensuring that the voice of the food industry in Nebraska is heard by our representatives.

Supported by the Nebraska Farm Bureau

The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.

Supported by the Nebraska Corn Board

The Nebraska Corn Board, on behalf of 23,000 corn farmers in Nebraska, invests in market development, research, promotion and education of corn and value-added products. The board aims to work closely with the farmer-to-consumer food chain, to educate everyone about the role corn has in our everyday healthy lives. The Nebraska Corn Board is proud to sponsor the Farmer Goes to Market program to help bring its mission of expanding demand and value of Nebraska corn to the consumer, through the strongest touch point in that chain: the Nebraska retail grocer.

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