Growing up on a farm or ranch, as I did, teaches you important lessons: That hard work matters; that success doesn't come to you, you have to go to it; that attention to little details like locking the gates behind you makes all the difference; and that you should never grow so proud that you can't shovel some manure when necessary. But another important lesson it taught me is that you and I -- members of Nebraska's vibrant community grocery industry -- have a whole lot in common with another under-recognized sector of the food system: The Nebraska farmer.
Picture this business... Family-run, very small profit margins, difficulty finding reliable labor, capital-intensive, over-regulated. Sound like your business? The fact is, I just described the average Nebraska farming operation, as well. When it comes to meeting the increasingly confusing demands of the modern food consumer, there's no better team whose interest naturally run in common than a professional community grocer backed by a professional community farmer.