Kathy's Commentary

There's a Great Resource Lying Right Outside the City Limits

Message from Kathy

Growing up on a farm or ranch, as I did, teaches you important lessons: That hard work matters; that success doesn't come to you, you have to go to it; that attention to little details like locking the gates behind you makes all the difference; and that you should never grow so proud that you can't shovel some manure when necessary. But another important lesson it taught me is that you and I -- members of Nebraska's vibrant community grocery industry -- have a whole lot in common with another under-recognized sector of the food system: The Nebraska farmer.

Picture this business... Family-run, very small profit margins, difficulty finding reliable labor, capital-intensive, over-regulated. Sound like your business? The fact is, I just described the average Nebraska farming operation, as well. When it comes to meeting the increasingly confusing demands of the modern food consumer, there's no better team whose interest naturally run in common than a professional community grocer backed by a professional community farmer.


Supported by the Nebraska Farm Bureau

The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.

In patnership with the Nebraska Grocery Industry Association

The Nebraska Grocery Industry Association was formed in 1903 by a group of Omaha grocery store owners, wholesalers and vendors to allow them to promote independent food merchants and members of the food industry, and to promote education and cooperation among its membership. NGIA continues to represent grocery store owners and operators, along with wholesalers and vendors located throughout Nebraska, by promoting their success through proactive government relations, innovative solutions and quality services. NGIA offers efficient and economical programs. NGIA also lobbies on both a state and national level, ensuring that the voice of the food industry in Nebraska is heard by our representatives.

Supported by the Nebraska Corn Board

The Nebraska Corn Board, on behalf of 23,000 corn farmers in Nebraska, invests in market development, research, promotion and education of corn and value-added products. The board aims to work closely with the farmer-to-consumer food chain, to educate everyone about the role corn has in our everyday healthy lives. The Nebraska Corn Board is proud to sponsor the Farmer Goes to Market program to help bring its mission of expanding demand and value of Nebraska corn to the consumer, through the strongest touch point in that chain: the Nebraska retail grocer.