Foresight on Food Politics

Foresight on Food Politics: What's the matter with California?

Why Californias voted against their own pocketbooks

In the 2005 book What's the Matter with Kansas, liberal political pundit Thomas Frank mocked the propensity of mostly blue-collar Kansans to consistently vote politically against their own vested economic interests. Now, Oklahoma Ag Economist Jayson Lusk has surveyed shoppers to point out a similar contradiction for California egg consumers.

Lusk asked a sample of consumers, “In 2008, 63 percent of voters in California voted to ban the use of small cages for egg-laying hens. However, at the time around 90 percent to 95 percent of the eggs Californians purchased came from small cages, and only 5 percent to 10 percent were cage free. So, a majority of voters voted to ban a product that a majority of shoppers routinely bought. Why do you think there is such a gap between how people voted and how they shopped for different types of eggs?”
Here's how Lusk categorized the open-ended responses he received:

  • 46 percent said they didn't know, mentioned a food safety or health issue that didn't precisely translate into explaining the vote-vs.-buy gap, or gave some other nonsensical answer.
  • 27 percent said they thought people simply didn't know they were buying eggs from hens kept in smaller cages.
  • 14 percent said people will buy the cheapest food available, regardless of how they vote.
  • 8 percent said people split themselves into two personas that behave differently: the public citizen who wants to "do the right thing" and does so when voting, and the smart shopper, who buys according to price and value.
  • 5 percent said consumers couldn't choose to buy the "more ethical" choice because it wasn't widely available before regulation forced its appearance.
  • 4 percent said people don't care enough to shop their conscience, but they might be convinced to vote for it if confronted by a ballot measure.
  • 2 percent said a relative minority was able to enact a ban even though a majority of shoppers buy caged-hen eggs, because the minority is more passionate and drives its members to vote at a disproportionately higher rate.
  • 2 percent said shoppers may want to buy more "welfare-friendly" eggs, but they need the presence of regulation to nudge them into paying the higher price.
  • Nobody mentioned two of the academic economist's pet theories: That people rationalize that their individual purchase won't make an impact but their vote might, and the "commitment hypothesis," that people really want to buy cage-free eggs but they continually backslide without a regulatory ban in place.




Foresight on Food Politics: Vegetarianism is the least of your worries about new federal dietary guidelines

Distracted by the furor over its recommendations to avoid meat, the traditional food system has missed the deeper underlying threat posed by the anti-freedom tone of the new Dietary Guidelines Advisory Committee recommendations.

The Washington Post calls for unified food policy. Dietary Guidelines recommendations delivers."Because of unhealthy diets, 100 years of progress in improving public health and extending lifespan has been reversed," wrote a quartet of high-profile food-system activists in a Nov. 7, 2014,Washington Post editorial, titled "How a national food policy could save millions of American lives." New York Times columnist Mark Bittman, Omnivore's Dilemma author Michael Pollan, Union of Concerned Scientists senior scientist Ricardo Salvador and former U.N. human-rights lead Olivier De Schutter wrote in the Post:

"...our fossil-fuel-dependent food and agriculture system is responsible for more greenhouse gas emissions than any other sector of the economy but energy. And the exploitative labor practices of the farming and fast-food industries are responsible for much of the rise in income inequality in America.

"...we have no food policy — no plan or agreed-upon principles — for managing American agriculture or the food system as a whole.

"That must change."

The four Post editorialists advocate President Obama no longer wait on an obstructionist Congress insistent on treating food issues as "discrete rather than systemic problems," urging he instead move boldly forward via executive order. "...the president won’t be able to achieve his goals for health care, climate change, immigration and economic inequality — the four pillars of his second term — if he doesn’t address the food system," they write.

Prescient, or prelude?

Whether Bittman et al were privy to its release beforehand or simply beneficiaries of good timing, the new 571-page federal report that will craft the federal government's next set of official dietary guidelines released in February could have come straight from the November Post editorial.

Recommendation in the Scientific Report of the 2015 Dietary Guidelines Advisory Committee, written by a panel of university nutrition experts recruited by the Obama administration got a lot of press. But most of it centered around the advisors' recommendations for a shift to plant-based diet from the typical American meat-centered diet. "Unfortunately, the statement disregards the positive role of lean meat," said the Denver-based National Cattlemens Beef Association in a prepared statement. "Lean beef is one of the most nutrient rich foods, providing high levels of essential nutrients such as zinc, iron and protein, as opposed to empty calories."


Vegetarianism the least of it

But the vegetarianism in the recommendations is only the tip of the bad-news iceberg grocers may have be bearing down upon. Despite the immediate threat to your meatcase the report brings, the worse implicaton of the report is that for the first time, federal dietary guidelines may be formed not just on nutritional implications, but on the environmental and social considerations outlined by the activists in their November editorial. The stated goal of the committee could have been lifted from those pages. It's goal? To:

"Align nutritional and agricultural policies with Dietary Guidelines recommendations and make broad policy changes to transform the food system so as to promote population health, including the use of economic and taxing policies to encourage the production and consumption of healthy foods and to reduce unhealthy foods."

That attempt to “transform the food system” has taken the panel far outside its area of expertise, critics say. The panel's language, although obviously carefully crafted to appear benevolent, hides the strong hand of government dictate beneath, in speaking of its strategy to:

"Incentivize the development of policies and initiatives at local, state, and Federal levels that are carried out using cross-sectorial collaborations to promote individual healthy lifestyle behavior changes and create community 'cultures of health.' These may include improvements in built and physical environments to create safe and accessible resources and settings for increased physical activity and more widely available healthy food choices. They may entail changes in policies, standards, and practices in retail, and public and private settings and programs that promote 'cultures of health' and facilitate the initiation and maintenance of healthy lifestyle behaviors at individual and community levels.

"These actions will require a paradigm shift to an environment in which population health is a national priority and where individuals and organizations, private business, and communities work together to achieve a population-wide 'culture of health...'”

In such a re-thought culture of health, the panelists say, "...the resources and services needed to achieve and maintain health would become a realized human right across all population strata...." It also calls for increased local, state and federal policies to limit access to foods the report deems unacceptable in public facilities, and to set nutrition standards for food offered in public places.

"Efforts are needed by the food industry and food retail (food stores and restaurants) sectors to market and promote healthy foods," the report ominously advocates.


Implementation of the proposed dietary guidelines would have profound impacts on the retail grocer. The government is accepting written public comments here until midnight May 8. Take advantage of the chance to make the grocer's viewpoint known, and then post your comments to the comment section below so other grocers may adapt your points to their own comment submission. Let's make the grocer's voice heard while we have the chance!


Foresight on Food Politics: Is this COOL's last chapter?


The trade group for the meatpacking industry has given up its lawsuit seeking to halt USDA's Country of Origin Labeling as a violation of the businesses’ free speech rights.

Foresight on Food Politics: The bill for obesity is about to be presented

The obesity bill is coming your way

You've heard the doomsayers:

  • According to Marion Nestle, chair of the department of nutrition and food studies at New York University, the cost of chronic illness caused by obesity and poor diet will be "astronomical."
  • James Hill, director of the Center for Human Nutrition at University of Colorado, claims that at its current rate of growth, the level of diabetes alone caused by the nation's obesity epidemic "will break the bank of our healthcare system."

Policymakers and public health officials, such as the 2010 White House Task Force on Childhood Obesity, have likewise cited increased costs as their rationale for writing policies aimed at slowing the spread of obesity. But so far, what has stopped full-throttle regulation to tackle the problem has been a lack of hard dollar figures regarding how much the fat are costing the public and society.

Foresight on Food Politics: The foodie politician's playbook

Controlling the local food system through politics

Advocates of the "local food system" and "community food security" have argued that market forces cannot be trusted to provide consumers with safe and nutritious food. Says one of the most famous, author and activist Mark Winne, for instance, "To get the food system we want, to be sure that healthy and affordable food is available to all, to breathe clean air and drink clean water, to ensure that everyone earns a decent living from their food system work, and to gather as much joy as possible from the physical and social spaces we share as a people, we must indeed be conscientious consumers, but even more important, we must be engaged citizens."

But what exactly does that look like, the image of the consumer turned "engaged citizen?" Now, a new online database of dozens of metropolitan, county and regional food-policy ordinances, statements and plans offers a glimpse at the mechanics of a food system driven by policy rather than markets. Compiled under the urban planning school of the State University of New York at Buffalo, the "Growing Food Connections" program, in cooperation with the American Planning Association and several other local-food advocates offers the searchable collection of policies that explicitly support community food systems. The group advertises the database as a tool to help local food-policy councils--the number of which have roughly doubled nationwide since 2010--to model their own food-related laws and public plans. Meanwhile, it makes fascinating reading for grocers and others who believe the traditional for-profit food system is worth protecting. Some examples:

  • Minneapolis' Staple Food Ordinance of 2008, dictating that all grocery stores seeking a license to operate by the city must offer a dictated minimum variety of "staples," including predetermined mimimum numbers of produce, meats and fish, breads and cereals, and dairy products.
  • San Francisco's Healthy Food Retailer Incentives Program, a 2013 ordinance that although offering financial support to help incentivizes urban retail stores and farmers markets to offer more healthy foods to shoppers in the city, meanwhile specifically refuses to define as a "healthy food retailer" any supermarket with more than 20,000 square feet of floor space.
  • Seattle's 2008 Food Action Plan, which in a comprehensive policy quest to increase the access of that city's citizens to healthy food and reduce inequality in access, specifically addresses the need to use city code administration to encourage urban agriculture, market gardens, community supported agriculture, agro-food tourism, hospitals, schools, jails and small groceries. Notably absent: Any mention of large commercial retail supermarkets. 

For more, check out the advance search tools for the database by clicking here.


Supported by the Nebraska Farm Bureau

The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.

Supported by the Nebraska Corn Board

The Nebraska Corn Board, on behalf of 23,000 corn farmers in Nebraska, invests in market development, research, promotion and education of corn and value-added products. The board aims to work closely with the farmer-to-consumer food chain, to educate everyone about the role corn has in our everyday healthy lives. The Nebraska Corn Board is proud to sponsor the Farmer Goes to Market program to help bring its mission of expanding demand and value of Nebraska corn to the consumer, through the strongest touch point in that chain: the Nebraska retail grocer.

In patnership with the Nebraska Grocery Industry Association

The Nebraska Grocery Industry Association was formed in 1903 by a group of Omaha grocery store owners, wholesalers and vendors to allow them to promote independent food merchants and members of the food industry, and to promote education and cooperation among its membership. NGIA continues to represent grocery store owners and operators, along with wholesalers and vendors located throughout Nebraska, by promoting their success through proactive government relations, innovative solutions and quality services. NGIA offers efficient and economical programs. NGIA also lobbies on both a state and national level, ensuring that the voice of the food industry in Nebraska is heard by our representatives.